How to Conduct Collaborative Crisis Communication

This post should really be titled, “If You’re Not Collaborating With Others During a Crisis Situation, You Need to Rewrite Your Crisis Plan.” That’s a bit wordy, though. Here’s the thing about being at the center of a crisis – whether you look at it from the standpoint of your …

Why Collaborate on Public Communication During a Crisis?

“BLUF.” If you’ve never seen the acronym, it means, “Bottom line, up front.” Insert it at the beginning of any piece of written communication, and you’re telling those receiving the message, “This is the most important part.” If you’re a professional communicator, it’s similar to the concept of “flagging” during …